In this digital age, how do you market your Law Office? While referrals are still a valuable source of new business, a broader perspective on your clients’ needs is necessary for you to remain competitive. In addition to traditional marketing methods, law firms are adopting various new technologies to help them manage their practice. Marketing is no longer a dirty word; in fact, implementing basic marketing and sales strategies can bring you new clients. Here are three ways to increase your visibility and generate new business for your Law Office.
Write down your goals. Establish long-term and short-term objectives. Then determine the steps necessary to achieve them. Once you have written the long-term objectives, you can determine what immediate priorities need to be addressed. The longer you plan ahead, the more likely your Law Office will be successful. Ultimately, it will make your clients happy and will increase your revenue. You can also create a manual for the staff to follow. Keep it updated periodically with new information and tools.
Determine the type of client you are targeting. As an attorney, you should ask yourself, “Who is my ideal client?” What types of solutions do they seek? What messages resonate with them? These questions will help you develop a focused marketing strategy and measure the results. A written marketing plan is important, as is implementing the strategies you find most effective. In addition to a written marketing strategy, your Law Office should develop a mobile-responsive website.